How many of your website visitors are turning into customers? We will help make your ecommerce website your most effective selling tool.

  • Our ecommerce design process helps increase conversion rates.
  • We integrate your website with social media to help users engage with you online.
  • Our ecommerce content management system gives you full control.
  • We have solutions to fit every budget.

 

 

Request a quote today!

 

        

Ecommerce Website Design

 

How to Build a Successful Ecommerce Website

 

Set clear goals on every page.

Each page of your website should have a clear purpose. For example, your homepage’s goal is to entice users to click through to your categories, or better yet, straight through to a product. On a product page, your objective is to provide the user with all the information necessary to convince them to make a purchase and make it very simple and easy to add an item to the shopping cart. Your shopping cart page’s purpose is to initiate the first step of the checkout process by clicking on “Checkout”. You get the idea. Keep this in mind when planning out the various types of pages on your ecommerce website.

 

Get users to come back

Look for ways to get users to regularly come back. One great example is Threadless.com, which brings users back to its website through regular emails that go out announcing the arrival of new t-shirt designs. Another way they accomplish this is to allow users to get notified when a sold-out size is back in stock. Look for opportunities to bring users back to your website wherever possible. Ideally, the more a visitor visits your website, the more likely they are to make a purchase.

Create easy points of contact

Break down the wall between you and your customers to a minimum. Find ways to make it very simple and enticing for customers to contact you, thus putting you directly in touch with them. A few such example may be the ability to inquire about a product, to leave reviews, or to upload a photo of themselves using the product.

 

Clearly display contact information

Display your contact information visibly for your customers. This way they know how to contact you if they have a question. Don't frustrate them by having them scour your entire site to find your contact information or it could lose you a sale.

Simplify the checkout

Create a checkout process that makes it effortless for your visitors to get their products. For example, don’t ask for unnecessary information from the customers. It has been proven that the more fields there are in a Web form, the fewer people fill it out. Also, the pages in your checkout process should be clearly labeled and free of clutter. For example, visitors should be able to easily distinguish between a shipping form and a credit card form.

 

Remember you’re not alone

Most people shop online by visiting a multitude of websites when searching for a particular product. They will eventually narrow down their choices to one. Whether your ecommerce website makes the cut will depend on a variety of factors.

Do not try to be Amazon

Rather than selling everything under the moon, focus on a few niche product lines and grow from there.

 

Beware of your pricing

Make sure it is not higher than your competitor’s for the same product(s). 

Be up 100% of the time

Make sure that your hosting plan is solid and that it can grow as you grow. This is one place you do not want to be skimpy. 

 

Beware of your shipping costs

If your shipping rates are not customized to specific products weights and distances, your website may be charging too much for shipping and thus costing you business. 

Be fully secure

Shopping online offers a lot of benefits but many customers are still hesitant to buy because they are worried about having their information stolen. Do everything you can to keep information of your customers safe. And display those trust symbols (i.e. VeriSign & McAfee) proudly on your site, indicating that your checkout process has been verified and is secure. 

   

 

Request a quote today!